Have you been considering the benefits of investing in branding? I’ve been on discovery calls where potential clients don’t have any branding. As a graphic designer, it shocks me! Branding is so important to the identity of a brand. It's one of the first impressions you have with your customers. Your overall branding must represent your target audience's desires and how your brand meets those desires. Branding should define your company's value, support brand positioning, enable greater awareness among consumers, and distinguish your brand from others. In this blog, I will explain five reasons why investing in quality branding is worth it.
1. Increases Brand Awareness
When you have specific brand logos, colors, and typography, your brand is more recognizable in the eyes of consumers. The association between branding and a company becomes natural to consumers. When they see your logo, they know what company it is. When someone thinks of something they need, they will remember the company that has memorable branding. Your presentations also need to have memorable branding to help your company stay top-of-mind with potential customers.
2. Supports Marketing Efforts
Part of branding is deciding on your company’s core values. From there, everything you do as a business should align with your values. Marketing messages that you send should reflect those values, and the elements of your marketing strategy should be defined by your brand. That includes your company’s website, imagery, tone, and identity. Aligning to a set of brand guidelines can grow your business.
Having established branding can also help create presentations that sell. Customers should have the same experience from the company regardless of the form (webinars, presentations, social media, etc). Presentations should convey the message that your branding and values align to.
3. Attract Better Customers
You are creating a long-term relationship with your customers when you have professional branding. Your audience knows what they’re getting by entrusting their needs to your business. Customers who feel connected to your business will become loyal and return for your product or service. Loyal customers become even more valuable when they become brand advocates, meaning they recommend your company to their peers.
When you have professionally branded presentations, potential customers will think of your company as more legitimate and trustworthy. You are perceived as a credible and reliable company that deserves their business.
4. Reduce Marketing Costs
It’s much cheaper to convert existing customers rather than find new leads. Think about implementing an ad campaign to find new customers versus sending an email to an existing one. Because your brand is recognizable and has earned the trust of its customers, they will give you business time and time again. Investing in your brand can end up saving you money.
5. Increases Your Company’s Value
Once you have professional branding, your company will be perceived as high-quality. That means you can start to charge higher prices for your products or services. Ignyte Brands says, “How a brand is perceived determines how its customers behave, and customer behavior determines your brand’s financial performance.”
Not only can you start to charge more, but should you ever decide to sell your company, branding can become a valuable asset. Branding is a financial and time investment. Similar to how financial investments compound in the market, long-term branding does too. Your company will increase in value if you stick with consistent branding as long as you can.
Are you convinced that you need professional branding? I hope I inspired you to take your business to the next level. Branding isn’t just about looking aesthetically pleasing (although that’s a plus). Quality branding can help grow your business and end up saving you money. Look at it as an investment that will pay off in the long run.
Once you have your branding finalized, I can create beautiful, professional PowerPoint presentations that are sure to wow your potential customers or clients. Contact me today to set up a complimentary discovery call.
I’m a professional graphic designer and freelance PowerPoint specialist from Canada. I’ve been working as a graphic designer for over six years. Unlike other graphic designers, I specialize in presentation design, which gives me a unique perspective when it comes to creating engaging and persuasive presentations. My work is my passion, and I chose presentation design after realizing my love for layouts and my enthusiasm for making things easier for my clients!