PowerPoints have become a normal part of interacting with customers, especially with many people working remotely. They are used in online courses, webinars, and pitches which all have one thing in common: they are used to increase revenue and sales. While your presentation is an important piece of increasing sales, the actual PowerPoint is too. In this blog, I’ll share four PowerPoint tips to increase sales and revenue for your business.
1. Structure Your Presentation
The outline should make sense to the audience. What is the goal of your presentation? Determine the start and endpoints, and decide how it best makes sense to structure your presentation. Think of it as telling a story. It wouldn’t make sense to spoil the end of the story at the beginning. Take your audience through a journey from one point to the next.
2. Stay On-Brand
The colors, fonts, and style of your presentation should align with your branding. Using random and sporadic colors and fonts will confuse your audience. A cohesive presentation will portray professionalism and correctly represent your company. Most companies use templates to ensure they are staying within brand guidelines. If your company needs a PowerPoint template, contact me to build something beautiful together!
3. Use Images and Media
Break up the text on slides with images. Slides shouldn’t have a block of text that you read to your audience. A huge block of text will discourage people from reading it or paying attention to you reading it. Highlight a few key points on the slide, then supply the message with images. Images are engaging and eye-catching, making your audience pay attention to the slide. You can turn parts of your text into images. For example, if you have a lot of statistics, convert them into graphs or tables. Graphics keep the attention and engagement of your audience. Video clips can also keep your audience engaged. Any visual elements will make your presentation interesting and keep the attention of your audience.
4. Rehearse Your Presentation
Nothing is worse than sitting through an unrehearsed presentation. Umms, uhs, switching back and forth between slides, and stumbling over words are distracting and diminishes the value of your message. A tip to improve the delivery of your presentation is to record yourself giving the presentation. Then, watch the recording and see where you need to improve. Do you stumble over your words? Are there areas you don’t sound confident in? Does the flow of the presentation make sense? These are all things you can catch in a recording before giving the final delivery to your audience.
Your Success is In Your Hands!
These tips will ensure you’re set up for success during your next presentation. However you use PowerPoints, it’s important to determine the structure of your presentation, stay on-brand, use various types of media, and rehearse your message. All of these tips will help you increase sales and revenue for your business. Keeping your audience engaged and interested in your presentation will make them believe in your message. That's how you attract customers and clients. Confidence, professionalism, and branded PowerPoints lead to increased sales and revenue for your company.
Part of delivering a great presentation is making sure your PowerPoint is just as amazing. I can create beautiful, professional PowerPoint presentations that are sure to wow your potential customers or clients. Contact me today to set up a complimentary discovery call.
I’m a professional graphic designer and freelance PowerPoint specialist from Canada. I’ve been working as a graphic designer for over six years. Unlike other graphic designers, I specialize in presentation design, which gives me a unique perspective when it comes to creating engaging and persuasive presentations. My work is my passion, and I chose presentation design after realizing my love for layouts and my enthusiasm for making things easier for my clients!